Germaine Greer would not approve but sometimes when I’m on the verge of a mid-week crisis I clean the bathroom. Amongst the soap suds I have discovered the answer to many a thorny problem.
Creative Commons image courtesy of Husond and Wikipedia
According to Wikipedia, ‘Kaizen’ in Japanese means “change for the better” and is a business philosophy centred on the continual improvement of processes through alignment of the business in small steps. To improve my digital kaizen, I’m trialling the Problogger 31 day challenge to makeover my blog which is long overdue. A problem that needs more than rubber gloves and Pine-O-Cleen.
Can you say it in 30 seconds?
One of the very first exercises is looking at defining my tagline and to describe what I write about succinctly. But where to start?
‘Adventures in Digital’ really described what I was feeling at the time of starting my blog two years ago at the beginning of the GFC as a freelancer and not really knowing in what direction my writing or my work for that matter would take. Although on the odd occasion I still like to channel Indiana Jones, Adventures in Digital needs a bit of tweaking.
Many suggest thinking of it as an elevator pitch, a short sharp description that describes the blog in one sentence. That is easier said than done. To kick off the process I brainstormed the following points and asked friends and family what they thought my blog was about.
Thought starters
- Who are my target audience?
- What am I trying to say? Whay do I write about?
- Is there a problem that my blog could help with?
- How would family & friends describe it?
Is anybody out there?
Originally when this blog was set up, it was just to aid my finding a job! So back then I was more interested in targeting potential employers as well as peers in digital media and marketing. What I would love to do however is be able to share my experience and knowledge with an audience (outside of my family and friends) who aren’t neccessarily in the industry already. There is still an air of bamboozle and snake oil that surrounds digital media and marketing for people outside of it, if I can cut through the waffle and provide useful and interesting content from my producers point of view perhaps it will help someone out there among the pixels.
From Art to Z-index
Subjects that interest me include digital campaigns, interactive art, opinions on topics that range from social media to wireframing with a few random musings on people that inspire me.
My new blog tagline should reflect that and act as a signpost so that readers know what to expect.
Ideas Please
There are some excellent taglines out there, if you are looking for inspiration check out the list on this Daily Blog Tips article on some of the best ones online.
I don’t want a description that is too straightforward or boring, there’s a million or more great blogs that focus on digital marketing and digital media, what would make mine so different?
Family very kindly described my blog as “social commentary on digital stuff” which has been rolled into my welcome message as more of an elevator pitch. For my tagline, I’m going to test out Where Life Meets Pixels. It’s probably still a tad abstract but Ms. Greer may approve.
